We Make Experiences "Sticky"
Disrupt to Engage and Connect
Did you know the average human's attention span is shorter than a goldfish's (8 seconds)? But here's the catch: by creating accessible, meaningful, and memorable experiences, you can bust this myth.
Regardless of the industry – whether it’s B2B, B2C or DTC – integrated digital-physical-human experiences enables brands to communicate their unique value in a way that is relatable to customers’ needs. Brands can create memorable interactions that shape perception, influence purchasing decisions and forge meaningful and emotional relationships with consumers.
Solving the Customer Journey Challenge
The consumer shopping journey is no longer a straightforward "sofa to shelf" purchase funnel; instead, it has become a non-linear process. At the same time, brands are also faced with the task of meeting heightened consumer expectations driven by technology.
However, amidst this challenge lie new opportunities across web, stores, brand activations and anywhere your brand can connect with your customer.
Our Customer-centric Approach
A step-by-step strategy to navigate the digital-physical-human retail landscape to capture the customers attention and achieve lasting engagement, delivering a playbook for success. We deliver Go-To-Market strategies that maximizes the six strategic components for a successful and sustainable retail experience.
Experts in the Six Strategic Components of Retail Experience
1. Retail Innovation
3. Visual Communication
2. Portfolio Evolution
Continuous consumer-centric innovation to fuel future retail experiences that align brand experience to growth objectives, with sustainability as a foundational principle.
2. Portfolio Evolution
3. Visual Communication
2. Portfolio Evolution
Scalable experience that aligns experience objectives, real estate strategy and capital efficiency.
3. Visual Communication
3. Visual Communication
3. Visual Communication
Simple visual communication hierarchy to “attract, announce, amplify and explain”, combined with placement at the right time and in the right location within the customer journey.
4. Digital Experience
4. Digital Experience
3. Visual Communication
Technology enabled experiences with clearly defined objectives to create a “WOW” and simplify the purchase process.
5. People
4. Digital Experience
6. Process
Experience strategies designed to benefit both the consumer and sales associate, supported by internal organizational design with clear roles and functional ownership to drive strategy and execution along the retail experience development process.
6. Process
4. Digital Experience
6. Process
New store, remodel, merchandising and technology dev processes to create efficiencies in time, cost and resources. Processes that are consistent and repeatable, eliminating costly “one-off” projects.
