We Make Experiences "Sticky"
Disrupt to Engage and Connect
Did you know the average human's attention span is shorter than a goldfish's (8 seconds)? But here's the catch: by creating accessible, meaningful, and memorable experiences, you can bust this myth.
Our Human-Digital-Physical Experience Framework enables brands to identify gaps and prioritize opportunities to optimize consumer engagement and drive sales. This tool is is particularly effective for complex, high-consideration products, driving both emotional and rational connections to build lasting value.
Solving the Customer Journey Challenge
The consumer shopping journey is no longer a straightforward "sofa to shelf" purchase funnel; instead, it has become a non-linear process. At the same time, brands are also faced with the task of meeting heightened consumer expectations driven by technology.
However, amidst this challenge lie new opportunities across web, stores, brand activations and anywhere your brand can connect with your customer.
Our Customer-centric Approach
A step-by-step strategy to navigate the digital-physical-human retail landscape to capture the customers attention and achieve lasting engagement, delivering a playbook for success. We deliver Go-To-Market strategies that maximizes the six strategic components for a successful and sustainable retail experience.
Experts in the Six Strategic Components of Retail Experience
1. Retail Innovation
3. Visual Communication
2. Portfolio Evolution
Continuous consumer-centric innovation to fuel future retail experiences and entire portfolio.
2. Portfolio Evolution
3. Visual Communication
2. Portfolio Evolution
Scalable experience that aligns experience objectives, real estate strategy and capital efficiency.
3. Visual Communication
3. Visual Communication
3. Visual Communication
Clear messaging hierarchy to “attract, announce, amplify and explain”, combined with placement at the right time and in the right location within the customer journey.
4. Digital Experience
4. Digital Experience
3. Visual Communication
Technology enabled experiences with clearly defined objectives to create a “WOW” and simplify the purchase process.
5. People
4. Digital Experience
6. Process
The human experience that benefits both the consumer and sales associate, supported by internal organizational design with clear roles and functional ownership.
6. Process
4. Digital Experience
6. Process
New store, remodel, merchandising and technology dev processes to create efficiencies in time, cost and resources. Processes that are consistent and repeatable, eliminating costly “one-off” projects.
