“Affiliate marketing is a win-win situation. The company benefits from increased sales and exposure, while the affiliate receives a nice commission in return. Despite the obvious advantages, 78 percent of CMOs admit affiliate programs to be their least mastered area of digital marketing. Why do so many executives fail to utilize a tool with high ROI and limited risk? With the industry likely to reach $6.8 billion in the next few years, plenty of companies — especially young ones — clearly love working with affiliates”. Read more: https://www.inc.com/jeremy-goldman/5-tips-for-mastering-affiliate-marketing.html